Reporting & Insights

Salience provides B2B marketing reporting and insights for businesses across New Zealand and Australia, the reporting that proves what marketing delivered and what to do next.

Who this is for

The monthly report, if there is one, describes what happened without ever saying what to do about it. You have activity and numbers, but not the insight that turns them into better decisions.

What's included

What we cover:

  • Reporting and insights: monthly dashboards tied to pipeline, with written insight in plain English and a clear next step.
  • Analytics and measurement setup: GA4, attribution and CRM hygiene so the numbers can be trusted.

Our approach

  1. Measurement audit: what you track today and where the gaps and blind spots are.
  2. Framework: the metrics that map to commercial outcomes, not vanity.
  3. Reporting cadence: dashboards plus a monthly written read of what moved and why.
  4. Action: a clear so-what and now-what in every report.

Frequently asked questions

What does good marketing reporting look like?

Three layers: what happened, why it happened, and what we are doing about it. If your current report stops at the first layer, you are paying for a screenshot of a dashboard.

Can you fix our analytics setup?

Yes. We set up GA4, attribution and CRM tracking so the data you report on is actually reliable.

Let's talk about what you're trying to achieve.

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