Podcasting

Salience provides B2B podcast production for businesses across New Zealand and Australia, one of the highest-leverage B2B content formats when done with commitment.

Who this is for

You want to open doors with the people you most want as clients, and build an audience that trusts you before the first sales call. A podcast turns one conversation into a month of content and a reason for your ideal guests to say yes.

What's included

What we cover:

  • Podcast production end to end: format design, guest strategy, recording, edit and publishing.
  • A full launch pack per episode: clips, audiograms and social posts.
  • Repurposing so each episode feeds LinkedIn, YouTube, email and your website.

Our approach

  1. Format and positioning: the show only you could credibly make.
  2. Guest strategy: the people worth your audience's time and yours.
  3. Production: we make being on mic easy, with prep and edits that sound sharp.
  4. Distribution: every episode atomised across your channels.

Frequently asked questions

Should our B2B company start a podcast?

Only if there is a clear audience, a credible host and twelve months of commitment. When those exist, a podcast is one of the highest-leverage B2B content formats in NZ right now.

How much time does it take?

Typically one batched recording session a month, and we handle everything around it.

Let's talk about what you're trying to achieve.

Start a conversation