Content Creation & Video Production

Salience produces B2B content and video for businesses across New Zealand and Australia, turning one recording session into a month of assets across every channel.

Who this is for

Your people know things your market would pay to hear, but that expertise is trapped in sales calls and conference hallways. Your buyers research for months before they contact you, forming shortlists from the content they encounter along the way.

What's included

What we cover:

  • Content creation: articles, LinkedIn content, campaign copy and creative assets planned against a strategy.
  • Video production: brand films, case study videos, explainers and social-first cutdowns.
  • Repurposing systems: one hero asset systematically atomised across channels.
  • Photography and shoot production: run sheets, shot lists and talent prep.

Our approach

  1. Positioning: the intersection of your expertise, audience appetite and the gap in the market.
  2. Format design: cadence, formats and a repurposing map sized to your capacity.
  3. Production: prep, prompts and edits that make everyone sound sharp.
  4. Distribution and iteration: publish, measure resonance, double down on what works.

Frequently asked questions

How much time will our team need to commit?

Around two to four hours a month for a full engine, typically one batched recording session. We design around your calendar.

Do you create content in our voice?

Yes. We build a documented voice profile per speaker and refine it from your edits until drafts ship with minimal changes.

Let's talk about what you're trying to achieve.

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