Short version: The Attention Agency is now Salience. Same team, same clients, same standards. New name, new look, and a website to match.
If you’ve landed here from attentionagency.co.nz, you’re in the right place — that address now points to salienceagency.nz, and it’ll keep forwarding for a while yet.
We were never short on attention. But as we grew, we wanted a name that said something about how we work — not just what we chase for our clients.
Salience means importance, prominence, cut-through. It’s the quality of being noticed for the right reasons. And that’s the job: work out what actually matters about a business, then make that the thing its market can’t ignore.
It also captures the balance we’ve always tried to strike — creative judgement on one side, commercial discipline on the other. Bold enough to get noticed, grounded enough to move the numbers your board actually cares about.
Honestly, less than you’d think. Same people, same work, same commitments. Our email addresses are moving to @salienceagency.nz — your old @attentionagency.co.nz emails will still reach us for a few months while everyone adjusts. And if you spot our old logo lurking anywhere, tell us; we’re hunting them down.
The part that matters most: how we show up. Strategy first. Real commercial outcomes over vanity metrics. Creative that earns attention rather than buys it. If you’ve worked with us, none of that will feel different — it just has a sharper name on it now.
Same team. Same standards. New name.
Welcome to Salience.