Digital Marketing Strategy

The classic B2B setup is a capable coordinator or a small team, a CEO acting as de facto CMO, and marketing decisions made in the gaps between everything else. The activity is there; the strategy connecting it to revenue is what is missing.

What we cover:

• Digital marketing strategy: objectives, audience, channel mix, budget allocation and measurement, in a plan your board will understand.
• Go-to-market planning for launches, new segments or new markets.
• Marketing audits: a fixed-fee diagnostic of brand, channels, funnel and team, with a prioritised 90-day roadmap.

1. Audit: the honest picture of what is working, what is not, and what it is costing.
2. Strategy: clear choices about what to stop, start and double down on.
3. Roadmap: sequenced 90-day plans with owners and measures.
4. Cadence: monthly working sessions and quarterly resets, accountable to the number.

What should a digital marketing strategy include?

Audience and positioning, channel mix and budget allocation, a content and campaign calendar, and measurement: the numbers that tell you it is working and when you will check them.

Can you work alongside our existing team and agencies?

Yes. Strategy engagements often make your other suppliers better, because someone is finally directing them against one plan.