Digital Advertising

Maybe your growth has been referral-led and it is plateauing. Maybe you are already spending on digital and cannot tell what is working. Or sales wants leads and marketing is producing clicks. We build the system between spend and revenue, and show you the maths.

What we cover:

• LinkedIn advertising: audience architecture, creative and full-funnel campaigns.
• Google Ads and paid search: capturing in-market demand with disciplined negative-keyword management.
• Meta and programmatic: cost-efficient reach and retargeting.
• Conversion and landing page optimisation, because doubling conversion beats doubling budget.

1. Commercial baseline: customer value, sales cycle and current funnel maths.
2. Channel strategy: sized honestly against budget.
3. Launch and learn: creative-led campaigns with structured testing.
4. Compound: monthly optimisation against pipeline, quarterly strategy resets.

What budget do we need for B2B digital advertising in NZ?

As a guide, meaningful LinkedIn programmes start around a few thousand dollars a month in media plus management, and Google Ads depends on category costs. We tell you before you spend whether your budget can achieve your goal.

How long until we see results?

Paid campaigns produce signal in weeks; lead quality and pipeline take a full sales cycle to read properly. We report leading indicators monthly.